This line of skis revolutionized the use of color in the ski industry to move it beyond the typical black standard and differentiate the product to the skier’s level.
The spectrum of color designates the skill level designed into the skis and relates to the psychological mind set of the skier— from beginner to expert to Hot Dog. Color responds to the confidence level of the customer while still being distinctive, even at the novice level, blue.
LN for Head