World Trade Center Family Relief Fund
Six days after the terrible loss of 9/11 Tom Valenti told Louis Nelson of the plan to establish a Fund to assist victims of the food service lost in the collapse of the Twin Towers. Louis said he’d help design the brand and system Tom and his colleagues would need for the fund raising.
The Windows of Hope Family Relief Fund was established to provide aid to the families of victims of the World Trade Center tragedy who worked in the food service profession throughout the entire complex. David Emil, owner of Windows on the World, the restaurant’s executive chef, Michael Lomonaco, Tom Valenti, Chef/Owner Ouest Restaurant, Waldy Malouf, Chef/Owner, Beacon Restaurant established the fund.
The design of the poster and other promotional materials which included bags, buttons and tent cards, were promoted and, in the case of the poster, downloadable through the website. Posters and other designed items from the event continued to promote the effort in order to raise funds to help the families and the education of the children and in a small way help all Americans overcome this crisis.
On October 11, 2001, Windows of Hope organized its first major fundraising event. Over 8000 restaurants worldwide including England, Japan, Norway and Argentina participated in the “Dine Out” through donating at least 10% of their evening sales to the fund. Over $1.4 million was raised through this effort and more events are planned to help the families of the victims.
LND for the Windows of Hope Family Relief Fund.